By: Debbie Lane
November’s Write Brain event featured Trai Cartwright, a veteran in the entertainment industry, who shared her expertise on how utilize new media to create a personalized marketing campaign. Trai encouraged us to begin thinking of ourselves in terms of being a corporation as we approach this task, and offered key insights into how to effectively find our audience and reach them through a multitude of platforms. I was impressed with how Trai not only offered advice, but also kept a spotlight on the importance of how personal and authentic marketing needs be in order to be successful.
What is Write Brain?
Write Brain sessions are free mini-workshops on the craft of writing, business of writing, and the writer’s life. They are a dynamic part of PPW’s interaction with the writing community, both in Colorado and beyond. We hope you’ll join us! Write Brain is held in Colorado Springs on the third Tuesday of most months. For more information on future Write Brains please visit PPW’s website.
Debbie Lane is your host at Write Brain and provided this recap of Trai’s presentation. Having always been an avid reader, she feels honored to follow in the footsteps of her literary heroes as she now works to become the best writer she can be.