Marketing on a Budget

by: Margena Holmes

Start marketing when you start writing.

Marketing—one of the least favorite things a writer needs to do. We have to come out of our writing cave and actually talk to people about our books. They say (and just who are “they”?) you should start marketing when you start writing your book. But how does one do so effectively? I haven’t a clue! Okay, I have a little bit of a clue. All kidding aside, there are several ways to market your book and yourself.

Facebook Groups

The easiest and least expensive way to market your book is through Facebook groups. There are sooo many groups on Facebook dedicated to readers, authors, and promotions, and a lot of these groups will host events for authors to sell their books. Join them and then start posting your information on your books. Make sure you follow their rules for posting (once a week? Once a month?) and then change it up a bit each time you post within that group.

Make up an ad in Paint, Photoshop, or Canva one week, then post a description of your book next time. Include a link to where readers can purchase the book, and always include a picture no matter how you advertise. Photos draw potential readers in, as social media is very visual. This is one of the things you can do before your book is even released to build excitement and generate interest for your book.

Amazon Marketing Services

Another good way to advertise is Amazon Marketing Services. Starting from your KDP page, select which book you want to promote and follow the prompts. It will ask you the amount you want to spend per click, how long you want to run the campaign, and if you want to customize your ad. I was finished with my ad in under fifteen minutes.

Book Signings

I like to think outside the box, too. Does your book have a theme? Tie in a book signing to the theme of your book! It’s a great way to advertise. For my book Dear Moviegoer, I asked a movie theater if I could set up a table to display my books on an afternoon during a major movie release. You could do the same for a science fiction book, fantasy, horror, etc.

Comic Cons

Comic Cons are also a good way to get yourself and your book out to readers, but they could be hit-or-miss depending on the Con. I’ve had some success with big and small ones, but it depends on the type of Con. They’re not cheap, though, and you probably won’t make your money back, but it’s a fun way to sell your book and talk to readers, especially if you like going to Cons anyway.

Printed Material

If the thought of having to talk to so many people makes you a little queasy, see about placing business cards, postcards, or flyers on tables of cafes, bookstores, and restaurants. Ask first, however. You don’t want your items tossed into the trash by the manager.

Vista Print

There are several places to get advertising materials made inexpensively. I like Vista Print. They always have a deal running for something. You can get 500 business cards for $10. Look around and see if there are other deals by other companies. You can always mix and match—get your business cards from one place and bookmarks from another (though if you want them to match, it may be better to pick one company).

Marketing is a necessary evil that we writers must do to advertise our books and ourselves, whether we like it or not. Get creative and have fun with it!


photo of margin holmes

Margena Adams Holmes was born in Bellflower, CA sometime in the 1960s. She has always had a love for both reading and writing, writing her first song/poem in 1st grade. Margena is a big supporter of indie authors and will read anything that draws her into the story. She is an observer of life, and many everyday things could (and do!) end up in her writings. Her publications are available through her author page. Contact Margena via email: jedi_anegram@hotmail.com.